Welcome

Understanding your local market is the first step to making the best decisions. Here's what's happening in your market right now.

4422 Safe Harbor, San Antonio, TX 78244

What you are seeing:

Market at a Glance

Here's a quick snapshot of the Bexar County market overall. This gives you the big picture before we zoom into your neighborhood.

This data includes:

Countywide market activity for the month

Key trends in home sales, pricing and inventory

The overall market direction of buyer and seller behavior

What you are seeing:

Buyer Demand Trends

This shows how buyer activity in your area compares to the entire Multiple Listing Service (MLS) over the past 3 months.

We’re looking at how many showings the average listing is getting—and how quickly homes are going under contract.

This helps us set clear expectations for how much buyer interest your home should generate and roughly how long it may take to sell.

  • Average Number of showings needed before a home sells

  • How competitive your neighborhood is compared to the broader market

This Data Indicates:

If showing activity is high, buyers are serious. If it’s slower, we’ll need to adjust pricing and marketing strategy to stay competitive.

what you are seeing:

Target Buyer Activity

This shows where the biggest pool of buyers is shopping, broken down by price range. It'll help us choose the right starting price to attract the most interest. (Click the image to see it full size.)

what you are seeing:

Your Home's Comparative Market Analysis (CMA)

This is your home’s custom CMA (Comparative Market Analysis) — what’s currently listed, pending, and sold nearby. It shows us what buyers will be comparing your home to.

What To Expect When Listing

A high level overview of the home selling process.

Understanding what to expect when listing your home in advance gives you the confidence to make smart decisions and keeps the process smooth and stress-free.

Feel more in control of the selling process

Make informed decisions with less second-guessing

Clarity brings peace of mind and a smoother overall experience

Meet Tracey Luna

I've been assisting buyers and sellers in Texas since 2012. After my husband served in the United States Army, we decided it was time for our family to set down roots and make San Antonio our home. My mission is to help others set down roots of their own and build financial wealth throughout our great cities and to do so with as little stress as possible.

By choosing to partner with me and the Keller Williams family, you are working with a trained and experienced agent that has the backing of the world's largest real estate company and the largest real estate office in San Antonio, TX. That puts your listing within the most extensive real estate network with the furthest reach. You gain access to a suite of technology that keeps you informed and engaged with what's happening in the neighborhood.

Keller Williams was built on a simple-yet-revolutionary principle: people are what matter most. To help cement this understanding, we've formalized a belief system that guides how we treat each other and how we do business.

What people are saying

"I highly recommend Tracey, you will be assured of a wonderful experience!" - Cindy K.


"Went Above And Beyond Representing Me."

Tracey Luna did an amazing job as my Realtor. Went above and beyond representing me as a seller. Because of her thorough preparation my house sold within 4 days. Thank you Tracey!

- Scott B.


"15/10 Will Recommend Her To Anyone."

"Tracey was an amazing Realtor to us! Very patient and kind. She took into consideration everything we preferred in a house and found us a new home! 15/10 will recommend her to anyone whose looking for a new home!"

- Elisabeth H.


"Had My Best Interest At Hand In The Negotiations."

"I had a great experience with Tracey. She was quick to respond to my questions (even on the weekends) and really seemed like she had my best interest at hand in the negotiations."

- Natalie R.

Frequently Asked Questions

Q. What is the SellSmart Advantage Listing Program?

The SellSmart Advantage Listing Program is designed to tackle common challenges that sellers face, like inconvenient one-off showings, open houses, and homes that linger on the market. Sellers often feel that buyers dictate the price and terms and are unprotected during inspections.

Leading up to your "Listing Premier Weekend" the program creates buyer demand while maximizing the convenience for sellers, resulting in a higher sales price and a faster sale. With proven strategies, your property will stand out and attract serious buyers, giving you the peace of mind you deserve throughout the selling process.

During our consultation we'll dive deeper so you can see exactly how it will work for your home.

Q. What sets your digital marketing approach apart from traditional real estate marketing methods?

My digital marketing strategy goes beyond traditional methods by reaching a wider, more targeted audience. I use advanced Facebook ad campaigns to showcase your property to thousands of potential buyers in the first week of listing.

With detailed targeting, I ensure your home reaches the right audience—those most likely to be interested and qualified. This strategy increases the chances of a quicker sale at the best possible price.

Q. How do you determine the most effective pricing strategy for a home in our current market?

I start by conducting an in-depth market analysis, reviewing the real estate trends across the county, your city, zip code, and neighborhood. Together, we'll go over a comprehensive report that includes recent sales, current listings, failed listings, and overall market trends specific to your area.

I also factor in the unique features of your property and how it compares to similar homes. Using this data and my expertise as a Pricing Strategy Advisor, I craft a competitive pricing strategy designed to attract serious buyers quickly.

FAQ image

Q. How do your negotiation skills impact the final sale price of a home?

As a Certified Negotiation Expert, I use proven strategies to maximize your final sale price. I carefully assess the buyer’s motivations and use that insight to negotiate in your favor.

My focus is on securing the highest possible offer while ensuring the terms of the deal remain preferable to you.

Q. How will you keep me informed about the progress of the sale?

Open communication is key to any successful partnership. You will receive weekly updates from myself or my team regarding updates on views, marketing efforts, inquiries, showings and any contractual timelines. I also monitor the market weekly to check for new listings, sales of competing homes, and ensure we remain competitively positioned.

I’ll share buyer feedback and notify you right away of any offers. If we need to make adjustments, whether it's pricing or marketing, we can act quickly to stay the obvious choice for buyers. You'll always have a clear picture of our progress and strategy.

Q. What are the typical costs associated with selling a home, and how are they handled?

The typical costs of selling a home include a negotiable agent compensation, buyer concessions, closing costs, and any repairs or upgrades needed to get the home market-ready. I’ll give you a detailed breakdown of these expenses upfront, so everything is clear from the start.

We’ll also go over how these costs will be handled and what you can expect to take home after the sale. Whether you’re a first-time seller or more experienced, this process will give you the confidence and clarity you need.

proud to offer

100% SATISFACTION GUARANTEED

If you are not satisfied with my level of service, you will not be locked into a long term contract.

You have the ability to cancel any time, ask for more details.